Which type of segmentation focuses specifically on geographic factors?

Geographic segmentation is a method that divides the market based on geographic criteria such as countries, regions, cities, or neighborhoods. This type of segmentation allows businesses to tailor their products, marketing strategies, and sales efforts to meet the specific needs and preferences of customers in different locations.

For example, a company may decide to market winter clothing more heavily in regions that experience cold weather, while focusing on lighter apparel in warmer climates. This approach helps in understanding the local culture, climate, and buying behaviors, leading to more effective marketing initiatives. Geographic segmentation is essential for businesses that want to optimize their product offerings and marketing strategies based on physical location and regional characteristics.

Other types of segmentation, such as demographic, psychographic, and behavioral segmentation, focus on different factors, such as age, gender, income, personality traits, or purchasing habits, rather than geographic aspects.