Which type of purchase exemplifies high customer involvement due to significant attributes being considered?

High customer involvement in a purchase decision typically occurs when the item being considered represents a significant investment, requires extensive research, or carries substantial risk. A new car is a prime example of this type of purchase. The implications of buying a car, such as the financial cost, insurance, maintenance, and its potential impact on a consumer's lifestyle and mobility, contribute to an elevated level of customer engagement and consideration.

When purchasing a car, consumers often evaluate various attributes, including price, brand reputation, fuel efficiency, safety features, technology options, and performance. This complexity in decision-making warrants more time and effort for research and deliberation compared to more routine or lower-cost products.

In contrast, items such as toothpaste, bottled water, or snacks typically involve lower levels of customer involvement. These products are usually inexpensive, widely available, and do not require significant deliberation. Consequently, consumers tend to make quick, routine decisions regarding their purchase. The contrast in the nature of these purchases highlights why a new car stands out as the example of a high-involvement purchase.