What might be a consequence of relying heavily on stereotypes for demographic segmentation?

Relying heavily on stereotypes for demographic segmentation can lead to inaccurate assumptions about customer needs. This approach simplifies the diverse characteristics and preferences of individual consumers, often leading marketers to overlook critical variations within demographic groups. While stereotypes might provide a broad overview, they fail to capture the unique preferences, motivations, and behaviors of customers within those segments.

As a result, campaigns based on stereotypes can miss the mark, ultimately failing to resonate with the target audience. Not only could this lead to ineffective marketing strategies, but it can also alienate potential customers who feel misunderstood or misrepresented. Thus, using stereotypes can hinder a brand's ability to effectively address and fulfill the specific needs of its customer base.