What best describes guerilla marketing?

Guerilla marketing is best described as an unconventional, low-cost marketing approach that seeks to achieve maximum results with minimal resources. This strategy often relies on creative, unexpected tactics to capture the attention of the target audience, making it particularly effective for small businesses or startups with limited budgets.

This approach emphasizes imagination and engagement over financial investment, often utilizing local events, viral campaigns, or social media interaction to create memorable impressions. Such tactics can lead to significant brand awareness and customer loyalty without the need for large-scale advertising budgets typically associated with traditional marketing strategies.

In contrast, a high-budget advertising strategy implies substantial financial investments, which is antithetical to the guerilla marketing philosophy. Standardized marketing techniques suggest a one-size-fits-all method that lacks the creativity inherent in guerilla marketing. Lastly, asserting that guerilla marketing focuses solely on digital marketing ignores the varied platforms and methods used in guerilla campaigns, which can also include physical, in-person engagements and creative street advertising.