In which scenario would a customer likely be exhibiting low customer involvement?

Low customer involvement typically occurs in situations where the purchase decision is considered low-stakes, low-cost, or routine. In the context of this question, buying a lottery ticket exemplifies such a scenario.

When purchasing a lottery ticket, most consumers do not engage in extensive research or deliberation. The purchase is often impulsive, characterized by a quick decision-making process, as the cost is low relative to other purchases and the perceived risk is minimal. Customers usually do not feel deeply connected to the product, and the purchase does not involve significant financial commitment or long-term implications.

In contrast, other options entail higher levels of involvement. Buying a new car or an expensive gadget typically requires substantial investment, consideration of features, price comparisons, and personal preferences, leading to a more thoughtful decision-making process. Similarly, choosing a toothpaste brand, though it may seem simple, usually involves some consideration of oral health needs and brand loyalty, thus reflecting a medium level of involvement.